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As a freelancer, your website is your primary marketing tool. It’s the first thing potential clients see when they Google your name to see if you’re the right person for their project. A strong freelance home page can help you stand out from the crowd and make potential clients take notice of you as a services provider instead of just as another name on an overly-crowded list of freelancers. Read on for tips about how to create the perfect freelancer home page that will help bring in new business and keep them coming back for more. With so much competition online, it can be challenging to stand out from other freelancers. Potential clients probably won’t spend very long on your site before moving on to someone else who catches their attention more quickly. That’s why it’s important to make sure that everything about your freelance home page encourages them to stay and learn more about what you have to offer as a services provider.
Don’t skimp on the footer.
The footer is one of the most overlooked places on a website, but it’s also one of the most important when it comes to bringing in new business. The footer is the last thing that visitors see before they click away from your site — it’s your last chance to make a lasting impression. While many freelancers tend to focus on the headline of their website and the content in the body of their homepage, the footer is often neglected. Make sure that the footer of your home page has key information such as your name, your contact information, the services you offer, the languages that you speak, and anything else that a client might want to know before they decide to move on to another freelancer.
Use your portfolio to showcase your skills.
Clients are going to want to know what types of projects you’ve worked on in the past before they decide to work with you. You can’t expect new clients to take your word for it that you’re a great fit for their needs. Instead, use a portfolio on your freelance home page to display projects that you worked on in the past that are similar to those that your prospective clients are seeking. Make sure that your portfolio is easy to navigate and that you’re using the best practices for displaying your work. You don’t want to bury your clients in a sea of images and make them dig for the information that they really need. Instead, make sure that everything is easily accessible and easy to read.
Show off your latest work first.
Depending on the type of work that you do, you might show off your latest work first or you may decide to showcase your best work first. The important thing is that you showcase examples of your work that are relevant to the type of client that you’re trying to attract. Clients are primarily interested in the level of skill that you have when it comes to the type of freelance work that you do. They’ll want to know that they’re hiring someone who has experience with the types of projects that they’re bringing to the table. Showcasing your latest work is also a great way to build trust with potential clients and make them more likely to hire you for their project.
Make benefits for clients the focus of your freelance home page.
Freelancers are often tempted to focus on the services that they offer and why they’re worth what they charge for those services. While it’s important for you to brag about your skills and experience, it’s also important to put your clients’ needs first in your freelance home page. Make sure that you’re showcasing the benefits that your clients will get from hiring you for their project. Are you offering a quick turnaround time? Do you have the skills that they need? Are you offering special pricing? Focus on the benefits to clients and they’ll be more likely to hire you based on their needs and not just because you have a strong reputation and are worth what you charge.
Offer freebies as a way of proving you’re worth your fee.
Freelancers are often tempted to focus on how much they charge and what they’re worth as a services provider. While this is important, it can come off as a bit pushy and make potential clients leery of working with you. Instead of focusing on your fee, give away a freebie or two to potential clients on your freelance home page and prove that you know what you’re doing. Offer a sample of your work for free or write a guide that shows your skills and expertise in your field.
Be transparent about how you get paid.
Many freelancers are tempted to hide the fact that they get paid by the hour or by the project. They worry that clients will think that they’re charging too much or that they’re not worth the fee that they charge. The fact is that most clients don’t care how you get paid — they just want results. If you’re transparent about how you charge for your services and why you charge the rate that you do, clients will be more likely to trust you with their project and hire you for your services.
A strong call-to-action will help bring in new business.
A call-to-action is the action that you want your clients to take after visiting your freelance home page. You can direct them to a contact form or to a page that allows them to sign up for your newsletter. Whatever action that you want your clients to take, make it bold and noticeable on your freelance home page. Make sure that it stands out from the rest of your content and is impossible to miss. A strong call-to-action will help bring in new clients and give them a clear idea of what they need to do next to work with you. Now that you know how to create the perfect freelancer home page, it’s time to get to work. These tips will help you create a freelance homepage that brings in new clients and keeps them coming back for more.