Why You Should Use Affiliate Tracking Software to Grow Your Business

As an affiliate marketer, it is your job to drive traffic and sales. After all, you’re only getting a commission if someone clicks on your link or banner ad and makes a purchase from that company. It might sound difficult to keep track of all the details, but there are tools out there that make it much easier for you as an affiliate marketer. If you’re a marketer who regularly uses affiliate links to drive customers to third-party sites, then using affiliate tracking software can be one of the most helpful things you can do for your business. If you’ve never heard of this before, don’t worry; we’ll get into what it is, how it can help you grow your business and why it works at the end of this article.

What is Affiliate Tracking Software?

Affiliate tracking is the process of recording data about marketing activity (e.g. clicks, impressions, sales, etc.) related to an affiliate marketing campaign. Affiliate tracking software allows affiliates (people who partner with a company to promote their products on a commission basis) to track their performance and generate reports based on their efforts. This will be different for each affiliate program, but it’ll likely include things like the number of clicks or impressions you’ve made, the number of sales you’ve made, the revenue generated, the payout percentage, and payout date.

Why Should You Use Affiliate Tracking Software?

Affiliate tracking software can help you meet key performance indicators (KPIs) like your average sales per user (ASPU) and conversion rate. If you’re not familiar with these terms, don’t worry — they’re super important metrics that will help you grow your business. Let’s go over each one: Average sales per user (ASPU) – This is the average amount of revenue generated by each user you bring to your site. If you can increase this number, you may be able to ask for a higher commission rate from the companies you partner with to promote their products. Affiliate conversion rate – This is how many visitors click on your affiliate links. If this number is high, you may be able to increase your payouts from the companies you work with. Affiliate tracking helps you find out where you’re falling short and gives you key information about your performance that can help you improve for the future.

3 Benefits of Using Affiliate Tracking Software

– You’ll know if your campaign is successful: Affiliate tracking will tell you how many sales have been generated through your links. If your links are driving traffic but generating no sales, you may need to make changes to ensure your campaign is successful. – You’ll know if you should scale up or scale down your campaign: Affiliate tracking will also tell you how many clicks you’ve received. If the number of clicks is high, but there aren’t a lot of corresponding sales, you may want to scale back on your efforts. Similarly, if you’re only receiving a low number of clicks but generating a lot of sales, you may want to scale up your campaign. – You can ask for better payouts: Depending on the affiliate program you’re affiliated with, you may be able to ask for better payouts. Affiliate tracking software will help you understand your performance, so you can make a case for why you deserve a higher commission.

2 Recommended Affiliate Tracking Tools

– Shopify – Shopify is an ecommerce platform that’s great for people who are just starting out with affiliate marketing. It enables you to easily set up an online store, and it also has a robust affiliate tracking feature. – ClickMagick – If you’re already using a tracking tool and aren’t satisfied with the results, you may want to consider switching to a new affiliate tracking software. ClickMagick is one of the most robust affiliate tracking tools on the market. It’s easy to set up and use, and it has a ton of great features, like real-time analytics, CRM integration, A/B testing, and more.


Affiliate marketing is an excellent way to earn money from home, but it can be difficult to track your progress and see how successful your campaigns are. Affiliate tracking software can help you meet key performance indicators (KPIs) like your average sales per user (ASPU) and conversion rate. It also allows you to track your progress and keep an eye on your numbers. Affiliate tracking software is a must for any affiliate marketer who is serious about their business.

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