It’s not just teenagers who are obsessed with Instagram these days. In fact, the photo-sharing app has more than 700 million active monthly users worldwide. There are even reports that claim Instagram is now more popular than Facebook among younger users. Needless to say, this is a very useful platform for businesses of any size to market their products and services. The big question, however, is – how can you make your Instagram account as effective as possible when it comes to your business’s marketing strategy? It’s not enough simply to set up an account and begin uploading photos. Instead, you need to have a plan in place that will allow you to make the most of this site so you can drive sales traffic back to your website or storefront. Here are five tips on how you can do just that when it comes to your Insta-affiliate marketing strategy…
Define your brand’s voice and identity
Before you can even begin to grow your following on Instagram, you need to understand who your target audience is. You’ll want to know who your ideal customer is, what their needs and pain points are, and how you can best serve them. Once you’ve got a solid understanding of this, you can then look at your brand’s voice and identity. Start by asking yourself these questions: What do you do? What do you offer? Why do customers choose you over others? What makes you different from the competition? You’ll need to answer these questions thoroughly in order to create a graphic and memorable identity for your Instagram profile. You can start by creating a template that includes your logo, a few photographs of your product or service offerings, your website URL, and a short, snappy bio that explains who you are and what you do in a few short sentences.
Identify your target audience
Now that you know who your brand’s target audience is, it’s time to find that audience on Instagram. How are you going to do this? It’s not as difficult as it might sound. Remember – Instagram is a visual platform. While you can use hashtags to boost your posts, the best way to reach your target audience is by using relevant, eye-catching visuals. Take a look at the top-performing posts in your niche and see what sort of photographs are being used. Is there a certain style that seems to be working well for you? Apply that same style to your own posts. Remember, though – you want to make sure that you aren’t copying or re-posting content from other accounts. This will only get your account banned. Instead, use these posts as inspiration for your own content. Next, you’ll want to take a look at your followers. Creating an audience persona will help you to better understand who is engaging with your content and help you to interact with them in a more effective way.
Select the best times to post
When you’re just starting out with your Instagram account, it’s a good idea to post on a daily basis. You’ll want to post at least once a day, but it’s recommended that you post at least three times per week. However, you’ll want to select the best times to post. You can do this by using a tool like Instagram Analytics or Iconosquare. These tools will allow you to see when your audience is online, as well as what times are best for you to post in order to get the most engagement. If you’re targeting a global audience, you’ll want to keep in mind that the best times to post in each region may differ. For example, in the United States, the best times to post are between 10:00 a.m. and 1:00 p.m., as well as between 6:00 p.m. and 9:00 p.m.
Be consistent with your posting schedule
Once you’ve selected the best times to post, you’ll want to make sure that you’re posting at the same time every week. Users will begin to associate your brand with those certain times of the week, and they will expect posts from you at those times. This will help to build a strong following on Instagram very quickly. While you don’t want to overdo it and become a nuisance to your audience, you should also never go too long without posting. If you go too long without posting, followers will forget about you. You’ll want to aim to post at least once per week. If you have a lot of content, you can post more often.
Wrapping up: Don’t forget to have fun!
Finally, remember to have fun with your Instagram account. You should also never forget that Instagram is a visual platform. You need to have nice-looking posts that are eye-catching, interesting, and engaging. If you follow these tips, you’ll have a much easier time with your Instagram affiliate marketing strategy.