There are a lot of social media platforms out there, but none of them quite measure up to Pinterest when it comes to ecommerce. With over 70 million users who spend an average of 20 minutes on the site every day, it’s become the third-most popular social network and one of the most influential online marketing tools. The best part is that those users are predominantly female and affluent, which makes this platform perfect if you’re trying to target a particular demographic or sell high-end products.
Why Should You Use Pinterest for Ecommerce?
Pinterest is the most powerful platform for ecommerce sellers. Here’s why: – It’s a visual platform. Even though you can write posts on Pinterest, the focus is on images. In fact, over 90% of pins are visual images, not text-based posts. Visuals are the most powerful tool for marketing online, which is why Pinterest is the perfect platform for ecommerce. – It has a high purchasing rate. When it comes to social media sites and their influence on sales, Pinterest is far and away the winner. Users report purchasing at a rate of 50% higher than other social media users, which makes it the perfect tool if you’re trying to sell high-priced products. – It has a high rate of engagement. Ecommerce isn’t just about selling products — it’s also about building relationships. Pinterest is the perfect platform for this engagement because users spend a lot of time on the site, and 80% of them are there to research products. – It has a high lifetime value. A single Pinterest user may spend months, or even years, on the site. This means they can be a loyal customer, potentially spending thousands of dollars on your store. A single Pinterest follower could be worth $60 over the course of their lifetime.
How to Use Pinterest to Sell More
The best way to use Pinterest for ecommerce is to add product pinners. This is where you take product photos from your online store and then repin them to your Pinterest account. This is one of the best ways to get your products in front of millions of potential customers, but you’ve got to get it right. Here’s how to make the most of product pinners: – Choose the right products. Not all products work well on Pinterest, so you’ve got to do some research and find the ones that do. You can do this by looking at what products are already performing well on Pinterest, as well as which ones aren’t. This will help you identify the products that are perfect for Pinterest. – Take the right pictures. Taking great product photos is the most important thing you can do when it comes to Pinterest. Here are a few tips:
Best Practices for Etsy Shops
If you’re an Etsy seller, there are still ways you can use Pinterest to your advantage. While you can’t create boards or pin from your shop, you can still get in on the action. Here’s how: – Use your bio. Your bio is the most important thing about your account, even more so than your boards. Your followers aren’t likely to ever visit your boards, but they will see your bio every time they visit your page. Use this space to promote your products and website. – Collaborate with other sellers. Etsy has millions of users, many of whom are likely to be on Pinterest. Leverage this by searching for other Etsy sellers in your niche and getting in touch with them. You can do joint boards, create giveaways, and otherwise collaborate with other sellers to promote one another’s products. – Post on other social media platforms. While you can’t pin from your shop or boards, you can still use Pinterest to promote your shop. You can post links to your products on Facebook, Twitter, or Instagram. You can also use these platforms to connect with other users and find people to collaborate with.
Don’t Forget About Facebook
While Pinterest may be the best platform for ecommerce, it’s not the only one you need to focus on. In fact, you may want to start by focusing on Facebook. This is the world’s most popular social network, with millions of Etsy users on it. If you want to reach the most people with the least amount of effort, Facebook is the place to do it. Here’s how you can use Facebook to promote your ecommerce shop: – Create a business page. If you’re serious about using Facebook, you need to create a business page. This allows you to add photos, videos, and links to your website, as well as promote your products. – Post new and interesting content. Just like you would with your regular account, you need to post interesting content on your business page. Post new photos, videos, links, and blog posts to keep new people visiting your page. – Promote your posts. The best way to get people to see your content is to promote it. You can do this by visiting your post and clicking “Promote Post” at the bottom of the screen. You’ll be given an option to spend money on the promotion, but you can also choose to promote for free.
Don’t Forget About Instagram
Instagram may be a younger platform than Facebook, but that doesn’t mean it isn’t important. In fact, there are over a billion users on the platform, making it the second-most popular social network in the world. If you’re trying to target a younger audience, especially one that is arts-focused, Instagram is the place to be. Here’s how you can use Instagram to promote your Etsy shop: – Create an aesthetic. The first thing you need to do when creating an Instagram account for your shop is creating an aesthetic. This means finding a color scheme and general theme that matches your brand. This is important because it will help you stand out from the millions of other Instagram users. – Post new and interesting content. Just like you would with your regular account, you need to post new and interesting content on your Instagram account. Post new photos, videos, links, and blog posts to keep new people visiting your page. – Promote your posts. The best way to get people to see your content is to promote it. You can do this by visiting your post and clicking “Promote Post” at the bottom of the screen. You’ll be given an option to spend money on the promotion, but you can also choose to promote for free.
Don’t Forget About Google Ads
Pinterest is the best platform when it comes to generating traffic, but it’s not the only way you can bring users to your website. In fact, there are many ways to monetize your site — one of the best being Google Ads. Using Google Ads, you can create ads that appear at the top of the search engine results for relevant keywords. This can send thousands of potential customers to your Etsy shop with just one click, making it an incredibly useful tool. Here’s how to use Google Ads to promote your ecommerce site: – Choose the right keywords. First, you need to identify the keywords that people are using to find your products. You can do this by searching for your products and looking at which ones appear at the top of the search results. Once you’ve identified the keywords, you can use them to create ads. – Create attractive ads. The second you create your ads, you need to start promoting them. This can be done by clicking the “Ads” button in your AdWords account and choosing the “New Campaign” button. You’ll be able to create and edit your ads from there.
Pinterest is the perfect place to sell your products online. With over 70 million active users and a high purchasing rate, it’s the best platform for ecommerce sellers. To make the most of Pinterest for ecommerce, start by creating boards that are