Did you know that by signing up with an Expedia affiliate program, you could drive traffic to your website, sell more hotel reservations or flights, and get paid for it? An affiliate program allows you to market products and services on your blog, website or within your social media network. You’ll receive a special link that you can share on your site and other online spots. When someone clicks on the link and makes a qualifying purchase (usually meaning they bought something related to travel), you get money as a thank-you for sending them their way. Affiliate marketing is a great way to boost revenue from your blog, website or social media presence. Becoming an Expedia affiliate gives you access to the world’s largest online travel company and its partners. Here are eight tips for getting the most out of your Expedia affiliate program:
Know What You’re Getting Into
Affiliate marketing is not a get-rich-quick scheme. It also isn’t a stable source of revenue for everyone. So, before you jump into an affiliate program, know what you’re getting into and set realistic expectations. This is especially important if you have a blog or website that’s not related to travel. While you can certainly promote travel-related products, you’ll have a more fruitful experience — and have a higher chance of success — by choosing products that fit your niche. Affiliate marketing is a relationship-building activity. There are no quick wins, so you need to be in it for the long haul. Be prepared to nurture your relationship with the affiliate program by providing value to customers through your content, customer service and more.
Don’t Rely on the Affiliate Program Alone
Just because you’re a part of an affiliate program doesn’t mean you can put all your eggs in that basket. The goal of an affiliate program is to bring new customers to the online travel company. You want to make sure that your readers have a positive experience with your site before they ever click through to Expedia. In fact, you should be doing everything possible to steer your readers towards booking directly with Expedia. If you can help your readers find the right flight or hotel at the best possible price, they’re more likely to make a purchase with Expedia. This could lead to less revenue for you, so it’s best to get your readers clicking through to Expedia as soon as possible.
Set Clear Goals for Your Affiliate Marketing Campaign
Affiliate marketing is a long-term strategy, so you want to make sure you have clear goals for your campaign. Otherwise, it could get haphazard and you won’t know if it’s working. Why did you join the affiliate program? What do you want to accomplish? How can you measure your success? These are all questions you should have the answers to before you start promoting. It’s also important to have a budget for your affiliate campaign. You don’t want to blow through your budget before you even know if it’s working.
Choose Your Partners Carefully
Not all affiliate programs are created equally. Some partners pay higher commission rates than others, which could make a difference in how successful your campaign is. Other partners may have a large network of potential customers, which could give your campaign a boost. Choose your partners wisely to ensure the best chance of success. You don’t have to choose Expedia or one of its partners, either. There are other affiliate networks out there that could work for your blog or website. However, you may want to consider joining multiple affiliate programs to diversify your income streams.
Make Sure Your Website Is Traveller-Friendly
You don’t want to scare off potential customers who visit your website by having advertising squished into every nook and cranny. Some affiliate networks allow you to create “stations” where you can house your affiliate links. These advertisements can be a little distracting, so don’t overdo it. You want to put the focus on your readers and what you have to offer.
Add Value for Travelers Before and After They Book
You don’t have to rely on booking a hotel room or purchasing a flight to make money from your affiliate program. You can also add value for travelers by helping them find the best deals on tours and activities, rental cars, travel insurance and more. Take a look at your affiliate network and see if it offers any tools to help you promote these other products.
Don’t Give Up!
Affiliate marketing can be a long, slow journey. You’ll likely see results, but they may not happen as quickly as you hope. Be patient, and don’t give up if you don’t see the results you’re hoping for right away. Be consistent and keep working toward your goals until you see success! With these eight tips, you can get the most out of your Expedia affiliate program and monetize your blog or website. You’ll have a steady stream of income, and you’ll help travellers find great deals on travel.