10 Mistakes to Avoid When Freelance Staging Your Home: freelance home staging

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Let’s face it: The competition for high-end real estate is fierce. Even the smallest details can make or break a prospective buyer’s impression of your home. It doesn’t matter how much time and money you sink into upgrades if you don’t stage your space in a way that accentuates those details and minimizes their impact on the overall feel of the house. Staging may seem like a no-brainer, but many sellers forget to take these crucial steps to prep their home for sale. Whether you are trying to get back into the housing market after staying with your parents, downsizing after kids move out, or simply tired of mowing the lawn and fixing leaky faucets, staging your home for sale may be just what you need. Read on for our insider tips from an LA-based interior design expert on how to successfully sell your home through staging…

Know Your Audience

The first thing you need to know is who you’re trying to sell your home to. Factors such as the type of neighborhood you’re in, other nearby properties of a similar price point, and even the weather conditions forecast for the weekend can help inform your decision when choosing how to stage your home. If you’re trying to appeal to a family with growing kids, you’ll likely want to keep the decorations minimal, but if you’re trying to sell to retirees, you can get a little more colorful. If you’re in an area where there’s a lot of new construction, you might want to avoid decorating in a way that screams “new.” Instead, choose items with a slightly vintage feel that can work in any decor. The same can apply if you’re in an older neighborhood with well-established residents. You might want to steer clear of anything too trendy so as to not alienate potential buyers.

Have a Game Plan

Before you start decorating and decluttering, make sure you have a game plan. Start by removing any personal items that are unique to your family. You don’t want prospective buyers associating your old high school photos with their own kids. Next, spruce up the landscaping and exterior of the home. If you have gardens, make sure they’re weed-free and looking healthy. If you have a pool, make sure it’s properly maintained and sparkling clean. Finally, tidy up the interior. If your furniture is a bit worn, consider investing in new pieces. If it’s too big for your space, store it until you relocate. You don’t want to leave a cluttered or disorganized interior, but you also don’t want to leave behind a house that looks like a squatter just moved out.

Declutter, declutter, declutter

It’s odd that this needs to be said, but many people don’t grasp the importance of decluttering their home for sale. Nobody wants to buy a home that looks like it’s hosting a garage sale, so make sure to remove anything clutter. This includes piles of laundry, piles of dishes in the sink, and piles of paperwork on the coffee table. If you have kids, it’s okay to leave a few toys lying around, but don’t leave them in a state of disarray. Instead, stack them neatly in a corner and make sure they’re out of the way.

Freshen Up the Paint

If you’re selling your home, it’s likely that the interior is painted neutral colours. However, 10 years down the road, that paint may start to chip and crack. If a prospective buyer sees chipped paint, they’re going to wonder why you never took the time to repaint. If your colour choice is bold or dated, you can easily repaint the walls in a colour that’s more neutral and up-to-date. This is a relatively inexpensive way to update the look of the home and is something a lot of real estate agents will suggest.

Bring in the Big Guns: Professional Stagers!

If you’re not sure you’re the best person for the job, consider hiring a professional home stager. These individuals have years of experience staging homes for sale and are experts at bringing out a home’s best features. They’ll know exactly where to place furniture to make a room appear larger and can tell you which pieces to move out of sight so they don’t take away from the rest of the house. They’ll also know how to properly light your home so it appears brighter, larger, and more modern.

Show Off The Room’s Best Feature(s)

If you’re trying to sell your home, you want to show off its best features. If you have a spacious kitchen with a great view, try to keep the table out of the way and place seating by the window. If your master bedroom has a view of a lush backyard, try to showcase that view. If the fireplace is your home’s best feature, try to keep the rest of the room uncluttered so it can be appreciated.

Don’t Forget the Kitchen!

Finally, don’t forget to stage the kitchen. Many people’s kitchens are their favourite room in the house, but that doesn’t mean you can’t make them even better for prospective buyers. If you have a great-looking kitchen, you want to make sure it’s properly staged. Remove all the baking equipment and food off the countertops and make sure they’re sparkling clean. And don’t forget to stage the pantry and make sure you’ve organized it properly!


Congratulations! You’ve officially made your home sale-ready. Remember, for the best results, you’ll want to start this process as early as possible. The more time you have to declutter, freshen up the paint, and stage your home, the better. And don’t forget to take plenty of before and after photos.

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