The Art of Freelance Home Staging: 10 Tips to Get Started

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When it comes to real estate, home staging is a relatively new concept. Although it’t not entirely unheard of, the idea that a stranger could come into your home and make it look better than you ever could is a bit strange. However, with the growing popularity of HGTV shows like Fixer Upper, Property Brothers, and Home Alone, interest in home staging has grown substantially in recent years.

What Is Home Staging?

The goal of home staging is to better present a home for sale by maximizing its potential to sell. Traditionally, staging was used for model homes so buyers could better envision themselves in the space, but now it is also used to help sellers sell their own homes. Home staging makes a home more appealing by making it appear larger, cleaner, and more organized. Each room of the house should have a theme and purpose, so buyers can picture themselves living there. Staging also involves improving the curb appeal of a home. Whether a home is inside or outside of the city, it is important to make the property appealing to a potential buyer. This can mean changing the landscaping, adding outdoor furniture, and sprucing up the front door. In addition to improving the appeal of the home, staging also helps sellers set a realistic price point. A home that is staged will appear more valuable than a home that isn’t staged.

How Does Home Staging Help Sell Homes?

Home staging can help sell homes for a variety of reasons. First, it helps make the home appear larger and more spacious than it actually is. Buyers might look at a home and think, “This house is too small,” and walk away. With a little staging, you can make that small home look like it’s just the right size for a family. Second, it can help a home appear cleaner than it actually is. You can have the cleanest home in the world, but if a buyer walks in and sees clutter, they might assume the home is unclean and walk away. Third, by organizing furniture and accessories, you can create the perfect flow throughout a home. A space that has furniture and accessories that don’t flow together can appear disjointed and cluttered.

Freelance Home Staging Doesn’t Have to be Scary!

If you decide to take up freelance home staging, you must understand that there will be people coming into your home. While this isn’t a comfortable situation for most people, you must remember that these are strangers who have hired you for your services. They are paying you for a service, and you must be respectful and courteous at all times. You don’t want to scare away the clients who can help you pay the bills and make a living! When running your first few home staging jobs, it is a good idea to have a friend or family member with you. This way, if something does go wrong, you have someone there to help you with the situation. Also, if something does go wrong, it is easier to smooth things over with a friend or family member. They can help you apologize for the mistake and move on from there.

Track Your Numbers

Before you even start your first home staging gig, make sure you have a way to track your numbers. You want to know how many people visit each house, how many people contact you about their home, and how many people hire you for your services. This way, you can see how many clients you need to make ends meet. If you are going to do a home staging business alone, you will want to set up your numbers so that you make enough to cover your bills and sustain yourself. However, if you plan to run a business with your significant other, children, or other family members, you will want to make sure the numbers are high enough to support the rest of your family. You don’t want to get stuck in a situation where you aren’t making enough money and have to cut your family’s income because of it. Keep track of your numbers to make sure you aren’t in that situation.

Choose the Right Tools

Before you start your first home staging gig, you will want to make sure you have the right tools. This means having the tools necessary to clean your home, organize your furniture and accessories, and maintain a professional appearance. If you are cleaning the home, you will want to have a vacuum cleaner and cleaning supplies. You may also want to invest in a steamer for the furniture. You can use this to steam the couch and coffee table, which will make them look brand new. You can also use the steamer to clean the curtains, which will make them look fresh and new again. When it comes to organizing your furniture, you have a few different options. You can purchase furniture crates, which will help you move furniture around the house without leaving a mark on the floor. You can also purchase furniture sliders, which will allow you to move heavy pieces of furniture with ease. Another important tool you will want to have is a professional phone. Make sure you have a professional phone with a professional voicemail. You don’t want to give yourself away as a rookie because of your phone or voicemail. Customers are often hesitant to hire someone who doesn’t appear professional.

Get Organized

If you want to run a successful home staging business, you must be organized. Otherwise, you will find that you lose track of your numbers, you don’t know how to best serve your clients, and you don’t know how to price your services. To get started, make sure you have a home staging binder that includes a calendar, a client log, contracts, and receipts. The calendar can be used to track all of your appointments, home viewings, deadlines, and other important dates. You can also use the calendar to log who you have spoken with, what house they are interested in, and what day you plan on staging their house. The client log is where you will log the information about each client, such as their name, the address of the home they are interested in staging, and a place for you to note when you visited that house. You should also log when you sent the client a contract, when they signed the contract, and when they sent a deposit. The receipts are where you will keep track of your expenses. You will want to keep track of how much you spend on cleaning supplies, furniture crates, furniture sliders, and anything else you spend money on while staging homes. This way, you can keep track of what you spent and how much you need to charge for your services.

Rotate Furniture and Utilize Blank Walls

One of the easiest ways to stage a home without investing a lot of money is to rotate furniture and utilize blank walls. For example, if you have a couch against one wall, move it to the opposite wall. Now there is a blank wall, which will make the room look larger and airier. Similarly, if you have a coffee table in the middle of the room, move it to the side. This will allow you to use the floor to showcase a beautiful rug or accessory, making the room look larger. When staging a room, you also want to make sure that you are rotating the accessories. Ideally, you should have each room themed. The dining room should have dishes, a table, and chairs, while the living room should have a couch and TV. Move the items around to keep things fresh and new. This will keep your home looking updated and new.


Home staging is a great way to earn money while also helping people sell their homes. This is especially true if you decide to start a freelance business and stage other people’s homes. Staging homes helps sellers get the best price for their home and gives them more time to move out. If you want to get into freelance home staging, make sure you track your numbers, get organized, and be creative with your furniture and decorations to make each room look larger.

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