Tips for Successful Freelance Home Decorating: 10 Essential Strategies To Know

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If you have a knack for interior design, love to create and are ready to invest time, energy and money into your new business venture, freelancing as a home decorator might be the perfect opportunity for you. However, because this is a service industry with lots of competition, getting started as a freelance home decorator may not be as easy as it sounds. Here are some tips on how you can set up your own successful home decorating business.

Create a portfolio

A great way to get started with your freelance business is by building a portfolio. This is a collection of samples of your previous work that demonstrates your design style and shows future clients what the final product will look like. There are several ways to make a portfolio, including creating a website or taking pictures of your work and putting it on a blog or social media account. Once you have your portfolio, start reaching out to friends and family, asking if they would be willing to let you do some design work for them. If you do a good job, you can use these samples in your portfolio to show future clients what you are capable of.

Know your target market

Before you jump into your new business, make sure you have a clear idea of your target market. Are you going to design interiors for residential homes or commercial spaces? Knowing your target market will help you narrow down your design style and give you a better idea of who your customers will be. Depending on your design style, you may need to focus on a specific market, like families with small children, or businesses that need interior design to support their core business activities. Your target audience can also determine how successful your business will be. That’s why it’s important to know who you’re designing for and what they need.

Network and advertise

You’re going to need to get the word out about your design business, so start networking as soon as possible. Join design- or home-related groups where you can connect with other people in the industry and find potential clients. You can also reach out to people you already know and let them know that you now offer design services. If you’re just starting out, you may have to do some free work in order to get your name out there, but don’t be afraid to ask for referrals or even put up fliers around town. Creating a website and/or social media accounts can also be a great way to market yourself. Be sure to include your rates and contact information so that potential clients can easily find you.

Be professional and reliable

As a freelance home decorator, you are a business owner, and your reputation is everything. Make sure that you always show up on time and ready to work, and conduct yourself in a way that makes you an expert in your field. If you are new to the industry, you may want to consider finding a mentor who has been in the business for some time and can offer you some advice and insight. Talking with people who have worked with other designers can tell you a lot about the designers themselves, like how professional they are and if they do good work. But be careful when it comes to talking to your competition. If they start to feel threatened by you, they may say negative things about you to others, which could hurt your reputation.

Set fair prices for your services

One of the most challenging parts of starting your own design business is determining what to charge for your services. Before you set your prices, take into account your experience, skill level and time investment, and set your prices accordingly. Keep in mind that the cost of living in different cities varies, as does supply and demand for specific design services. If you’re in a more expensive city, you may have to charge more for your services, or you may want to consider finding clients who are willing to pay less for a design service. However, keep in mind that you want to charge enough to make a profit and be able to sustain your business. If you set your prices too low, you may not make enough to live on, and your business may not be successful.

Take smart risks with your business

As a freelancer, you have the freedom to take risks with your business that you may not be able to take if you were employed by someone else. For example, you may have an idea for a product that your clients would love. If you have the funds available and think it’s a good investment, go for it. You can always put it back on the market if it doesn’t do as well as you expect. If you have an idea, but are not sure if it will be successful, try making a few samples and offering them for free or at a reduced rate to your clients. If they are well received, you can then decide whether or not it’s worth investing your time and money into making them for everyone.


Freelance home decorating can be a very lucrative business, especially in today’s economy, where more and more people are choosing to do their own renovations. As a freelance home decorator, you’re offering a valuable service that can be used by homeowners of all income levels. If you’re ready to take the plunge into freelance design and make a career change, follow these tips and you will be well on your way to success.

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