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So you’re ready to break out on your own, freelance and take the world by storm. Great! Now, before you start sending out those resume and cover letter again, you need a website. Specifically, a freelancing home page that is built with all of your target clients in mind. But what does that mean? Let’s break it down. A freelancing home page needs to work for you as an independent worker who will be marketing yourself directly to potential clients. It also needs to work for visitors who are looking for independent workers relevant to their business needs or interests. This means that your home page should feature information that both speaks to your potential clients and helps them understand how you can help them specifically. That might sound like a lot to take in right now, which is why we’ve put together this helpful guide on how to build a freelancing home page that works.
Know Your Audience
Before you start putting together your freelancing home page, you’ll want to do a little digging to get to know your potential audience. The best way to do this is to create a persona based on the audience you want to serve — including their likes and dislikes, their challenges, and the type of language and visuals that will speak to them. This will help you to create a freelancing home page that is truly catered to your specific audience. A few tips for getting to know your audience include: – Learning from your past clients. You’ve likely worked with a wide variety of clients on different types of projects. Pay attention to which ones prefer to work with you again and again. Note their interests, challenges and language preferences. – Researching your industry. You can also learn a lot about your potential audience by researching the industry in general. What challenges do your clients face? What do they expect from their freelancers? – Talking to your friends and family. You can also get a better idea of what your audience wants by talking to your friends and family. Your friends and family members are likely in your target audience. Ask them what they’d like to see on your freelancing home page.
Show Your Value
When showcasing your value, you want to focus on how you can solve your clients’ problems — not what you can do in your free time. You want to address the needs of your potential clients, as well as the challenges they face while hiring a freelancer. This way, you can show how you solve their specific problems, while also highlighting how your services are valuable to them. – Address your audience’s challenges directly. Before you get started with your freelancing home page, make a list of the challenges that your potential clients face. Then, use them to write out the sections of your freelancing home page. – Show how you solve those problems. Next, use those sections to explain how you can solve those problems. You can also list specific examples from previous projects to show how you’ve solved challenges for other clients in the past.
Include Your Key Skills and Expertise
Your freelancing home page is the perfect place to include all of the skills and expertise you have as a freelancer. Now, you don’t want to list every skill you’ve ever learned. Instead, you want to list your key skills and expertise relevant to your audience’s needs. Keep in mind that your skills don’t have to be something you’ve already achieved. They can be something you’re working towards. – Think about your strengths. First, you’ll want to think about your strengths. What are your key skills and strengths that would be valuable to your clients? Narrow these down and include them on your freelancing home page. – Show how your skills apply. Next, you’ll want to explain how your skills apply to your clients’ challenges. You can do this in the description sections of your freelancing home page, or in the FAQ section, if applicable.
Showcase Where You’ve Been and Where You Can Go
As a freelancer, you’ve likely worked with, and for, a variety of clients in different industries. When showcasing where you’ve been, you want to list the companies you’ve worked with and the projects you’ve handled. When showcasing where you can go, you want to list your interests and expertise so that clients can get a better idea of what type of work you can handle. – List the companies and projects you’ve worked on. Start off your showcasing where you’ve been by listing the companies you’ve worked with and the projects you’ve handled. You can do this in the actual text of your freelancing home page, or include a list in your portfolio. – Show your interests and expertise. Next, you’ll want to include information about your interests and expertise. You can do this in the actual text of your freelancing home page, or include it in your portfolio. If you include it in your portfolio, make sure you also include it in your freelancing home page.
Add a Call to Action
Finally, you want to make sure your freelancing home page includes a call to action. This way, clients know how to get in touch with you (and vice versa). Most freelancers make the mistake of ending their freelancing home page on a cliffhanger. They hint at their skills, the company they’ve worked with, and the value they provide. This is a mistake, because it doesn’t give potential clients a clear idea of how they get in touch with you. – Make it clear what clients should do next. At the end of your freelancing home page, make it clear what clients should do next to get in touch with you. Do they need to fill out a form? Send you an email? If so, make sure you let them know.
Building a freelancing home page is a great way to get started as a freelancer. It’s a great opportunity to introduce yourself and your services to potential clients. A good freelancing home page will let visitors know about your skills, experience and interest in working with their company. It’s a great way to show off your skills, gain new clients and earn more money as a freelancer. Keep these tips in mind to create a freelancing home page that works.