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Small businesses that are just starting out or have a small budget may find it difficult to compete with larger companies or brands that have more money to spend on advertising and promotions. However, these smaller businesses don’t have to be at a disadvantage. In fact, many small businesses have found new and affordable ways to promote their business by using micro-job sites like Fiverr. If you’ve never heard of Fiverr, then you’re not alone. It’s one of the lesser-known micro-job sites out there, but it can be a great resource for small businesses. Here are our top 10 ways you can use Fiverr for your small business:
Create Quality Content
One of the first things you might notice about Fiverr is that the site is filled with content creators. There are tons of people who specialize in writing, photography, web design, and many other fields and will work for $5 per hour. This can be a great way to create quality content for very little money, allowing you to spend your advertising dollars on other important aspects of your business. If you have the time and resources, you can create your own content, which will obviously be free. If you have a small business, though, you’ll probably be quite busy with other aspects and tasks of your business. In this case, hiring Fiverr freelancers to create content for you on a consistent basis could be a great option.
Promote Your Brand and Product
If you’re starting out, you’re probably going to be strapped for cash, so you don’t want to spend a lot of money on advertisements. Fiverr can be a great, cheap way to get your name out there and promote your product or service. Offering $5 shout-outs from well-known people in the industry could be a great way to start generating awareness and interest in your brand or product. You could also try hiring an illustrator or graphic artist to create a few images that you can use to promote your business. This way, you’re not just paying to have your name or product seen, but also images that could make people curious and interested in your product or brand.
Run a Contest or Giveaway
Contests and giveaways have become a very common way to promote products, especially online. However, running a large-scale contest or giveaway can be very costly. On Fiverr, though, you can run a small-scale giveaway or contest for as little as $5. You can either create your own rules and give away prizes, or you can hire someone to create a custom prize for you. This way, you can promote your product or brand while giving away something valuable to one or more of your customers.
Network and Find New Employees
The freelance community on Fiverr is massive, so you can use the site to find people to work for you on a consistent basis. While this may not be the best option for people who work in fields like web design and programming, it could be a great option for people who work in fields like writing and social media marketing. While most people who sell their services on Fiverr are probably not experienced professionals, they could be a great option for you if they have the right skills and you have the patience to train them. You can also use the site to find people you can network with, creating new partnerships and connections that could prove beneficial to your business in the long run.
Test Out Advertising Strategies
Fiverr can be a great place to test out marketing strategies that you’re not sure about before using them in a larger capacity. For instance, you could hire people to promote your product or brand on social media. While this may not be as effective as having an employee or member of your company do this, it could still provide you with some valuable information about how effective certain strategies are. You could also hire people to leave positive reviews of your product or service on websites like Yelp. This way, you can get reviews on a wide variety of sites without having to spend a lot of money to make it happen.
Grow and measure your audience with surveys
Another benefit of the large number of people on Fiverr who offer their services in the form of surveys is that you can create your own surveys. Creating your own survey could be a great way to interact with your audience and get them involved in your business. Depending on the types of surveys you create, they could also be an effective way to measure your audience’s interests and learn more about them. For instance, you can create a survey that asks people about their favourite types of candy and then share the results of the survey on your website or social media.
Create Videos to promote your brand
Creating a video to promote your brand and product could be one of the most effective ways to get your name out there. However, creating a high-quality video can be costly, and hiring a video production company could be out of the question for many small businesses. Fortunately, you can find people on Fiverr who will create a video for as little as $5 per video. While you probably won’t be able to get a high-quality video for this price, it could be a great starting point for your video marketing campaign.
Fiverr has a lot to offer small businesses and entrepreneurs who are just starting out or are on a tight budget. You can use Fiverr to find people to create content for you, provide customer service, run ads, and more. You can also use Fiverr to test out different strategies to see what works best for your business and customers. Before using Fiverr, make sure you know what you’re getting into. Read reviews and check out the portfolios of the people you’re interested in hiring. If you use Fiverr properly, though, you can find tons of services that will help your business grow and thrive for next to nothing.