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So you have a degree in English and are desperate to find work as an editorial assistant. But instead of going for the job interviews, you decide that freelancing is the way to go and start pitching content writing proposals to potential clients. As it turns out, not everyone sees the potential of your skill set as quickly as you do. On the bright side, this makes it easier for us to give you some helpful tips on freelance content writing, so you can get back in the game sooner rather than later. So here we go!
Always provide a brief when pitching
When pitching clients, it’s important to be thorough, but you also need to make sure you’re being concise. That’s why we want you to always make sure to provide a brief for any pitches you send out. A brief is simply a short summary of what your potential project will involve, complete with estimated word count and targeted audience. This will let your prospective clients know exactly what you’re offering, and it will also help you determine if the work is something you feel confident tackling. If not, you can politely decline it and move on.
Don’t be afraid to negotiate
Freelancing comes with a bit of uncertainty, so you should always be prepared to negotiate. If a project sounds like it’s right up your alley but the pay is below what you feel it’s worth, feel free to politely let the client know that you’d like to discuss compensation. Most clients are expecting this. They may have an idea of how much the work is worth to them, but they’re also aware that you’re operating on a budget, too. So they may be happy to negotiate. Just remember: you don’t want to come across as pushy or rude. Stay calm, polite, and professional at all times, and always be respectful of the client’s viewpoint.
Use your network (and social media)
The best way to find new clients is by networking with others in your industry. If you’re a freelance content writer, this means joining online freelance writing networks, attending industry events, and connecting with others who work in the industry on social media. You never know who you might meet or what opportunities might come from these connections. You may find someone who has a project that you’re the best person for or who can recommend you to others. You’ll also be able to keep up to date with the latest news and trends in the industry, which will help you stay relevant and keep earning a living as a freelance content writer.
Stay up-to-date with current events and trends
If you want to be a freelance content writer, you need to be a bit of a news junkie. Every day there are new stories, current events, and trends that could make a great story. You can find these by reading the news, watching TV, and looking at social media. The best way to stay up-to-date is to have a notebook and pen on you at all times. Whenever you hear about a great story, write it down and add it to your notebook. You may need to wait a few days or weeks before you can pitch it to a client, but there’s no harm in keeping notes to save you time in the future.
Freelance content writing is a great way to earn extra money and build a nice portfolio you can use to find full-time work in the future. However, before you can start making money, you’ll first need to find clients and earn your first few freelance writing jobs. To do this, you need to make sure you’re pitching correctly and negotiating for the best rate possible. You also need to make sure you’re networking with others and keeping up with the latest news so you always know when a client has a need for your services.