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If you’re looking to take your freelance career to the next level or perhaps see if freelancing is right for you, creating a professional home page is a great place to start. It can help potential clients get an overview of who you are and what you do, while also giving them clear instructions on how they can reach you. In addition to being helpful for prospective clients, a strong home page will also impress future employers or business partners. Here are some tips on how you can create a professional home page that screams success. These simple steps will help make sure your online presence is as strong as possible — which is always something to scream about!
Create a Professional Looking Bio
A professional bio can be used as an introduction to your home page, or it can stand alone as a separate page. No matter how you choose to use it, it’s important to keep your bio professional and easy to read. A bio shouldn’t read like a novel, but it also shouldn’t be so brief that your entire professional history and expertise is crammed into one or two sentences. Instead, work toward finding a happy medium. When writing your bio, remember to think about your target client. What do you want them to know about you? What do you want them to take away from reading your bio? Remember that a client will likely be skimming your bio, so try to keep it as concise as possible while still including all the information you think your target customer would want to know.
Add Professional Photos
One of the first things potential clients will see when looking at your home page will be your photo(s). This is your chance to show clients who you are and what you do. It’s important to have professional photos on your home page because they can provide potential clients with reassurance that working with you is a good investment. When choosing photos for your home page, keep the following in mind: You should also make sure that your photos are appropriate for the web. This means that you don’t want to use photos that show things like handwritten notes or Post-Its. You also don’t want to use photos that show things like messy desks or messy homes. You want clients to feel like they would be working with a professional, not a messy or disorganized person.
Include a Step by Step Guide to Working With You
This is another opportunity to talk about what you do and who you are. However, this time you’ll have an easy-to-read outline of how your freelance business works, including your rates and any other important information that potential clients need to know. This also includes information about how a potential client can get in touch with you. Make sure to include things like your email address, your phone number and even your social media handles if you have them.
Showcase Your Portfolio
If your line of work involves creating things, such as websites or graphics, you can showcase your portfolio on your home page. This is an easy way to introduce potential clients to some of the things you’ve created. If your line of work doesn’t involve creating things, you can also showcase your portfolio. Though it might not be quite as obvious, you can use your portfolio to showcase the skills and knowledge you already have. For example, if you’re a copywriter, you can showcase some of your best projects.
Add Links to Your Most Important Platforms
If you have a website where potential clients can learn more about you, you can add a link to it on your home page. If you have a website, you can also add links to other platforms where you’ve built your brand, such as your social media pages or a portfolio website. Regarding the platforms you add links to, think about where your target clients are most likely to be. For example, if you have a blog, but one of your specialties is designing websites, you may want to add links to your blog, but you may want to add links to your portfolio website on platforms like Instagram or Facebook.
Creating a freelance home page can be a great way to introduce potential and current clients to your work, as well as your rates and any other important information. By following the tips in this article, you can create a home page that will show future employers and clients that you are a professional and trustworthy person to work with. That said, don’t just create a home page and expect clients to come crawling to you. Instead, use your home page to direct people to your other social media pages, where you can share useful content related to your line of work. You can also use these pages to connect with potential clients and start building a relationship with them.