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Amazon is an online retail behemoth. In 2017 alone, the company generated over $100 billion in revenue. As a result, there are now tens of thousands of merchants who want to sell products on Amazon as an affiliate or even launch their own private label brand. The opportunities are endless – but there’s a catch. To sell products on Amazon, you need to meet certain criteria and get approved by the company as a seller first. This can be tricky if you’re just getting started and could take time to build your portfolio, create listings, and meet all the seller requirements. That said, it’s not impossible. If you want to sell products on Amazon as an affiliate or launch your own private label brand, keep reading for three ways you can do that today!
Build Your Own Amazon Brand
Brand building is an ineffective strategy on Amazon. This is because Amazon ranks products based on their sales, not their popularity. If your product isn’t selling, Amazon will keep it lower in their search rankings regardless of its popularity. As such, you can expect it to take several months to a year before your product starts generating any real sales, and even longer to reach the first page of search results. A better strategy is to create your own private label brand. This allows you to design your own products, set your own pricing, and create your own unique style. Since your brand will have a unique look and feel to it, you can also design your products to stand out from those sold by Amazon itself. This makes your brand instantly recognizable and gives shoppers a reason to buy from you instead of Amazon. Plus, it’s easy to create your own private label brand on Amazon. You can either design your products in-house or outsource the design process to a design marketplace like 99designs. Once your design is complete, you can then list your products for sale on Amazon and ship them directly to customers from your own warehouse.
Become an Amazon Affiliate Seller
If you want to sell products on Amazon but aren’t ready to create your own brand just yet, you can become an Amazon affiliate seller. This is where you list the products you want to sell on Amazon’s website and get paid a commission percentage each time a customer buys one. The great thing about becoming an Amazon affiliate seller is it’s much easier to get approved than it is to become a seller. In fact, you can be approved to become an affiliate seller in just a few short steps. First, you need to sign up for an Amazon Associates account. Next, complete your Amazon Associates profile. And finally, link your profile to the products you want to sell. Once you do, Amazon will review your application. If you’re approved, you’ll need to wait for Amazon to credit you with a $60 advertising fund. You can then use this fund to purchase advertisements to promote your products. The only downside to becoming an Amazon affiliate seller is that you won’t receive any money from the sales until your advertising fund reaches a total of $60. This means you’ll need to wait a month before you start earning your first commission from Amazon.
Start Selling on Amazon Today With a Sponsored Product
If you want to sell products on Amazon today, one of the easiest but riskiest ways to do so is with a sponsored product. This is when you pay Amazon to list your product on their website and promote it through their marketing channels. Once your product has been listed, it will appear in Amazon’s search results just like any other product. Customers can then click through to view your product’s detail page and buy it directly from Amazon. Sponsored products are a great way to jumpstart your sales on Amazon. The only downside is you won’t earn a profit from the sales until your investment has been recouped. This means the money you spend to list and promote your product isn’t being recouped until people start buying it. This can take anywhere between a few days to a few months – there’s no set time frame. If you have money to put into your marketing campaign and would like to sell products on Amazon today, sponsored products are a great option. Just keep in mind that you won’t earn any profit from your sales until your investment has been recouped.
Bottom Line
Selling products on Amazon is a great way to generate passive income. The only downside is you need to wait for your products to start selling before you see any profit. If you want to sell products on Amazon as an affiliate or launch your own private label brand, keep in mind that it’ll take time to meet the seller requirements and build your portfolio. Alternatively, you can become an Amazon affiliate seller or start selling on Amazon today with a sponsored product.